If you live in a major U.S. city, and want your business, residence, or landscape photographed, finding the right photographer can be difficult. Going online and typing in “Detroit architectural photographer” for instance will bring up over 200,000 results. Therefore, you have to know exactly what you are looking for, or it can become quite confusing interior designers photographer. Do you want someone with experience? Are you looking at their fees? Or are you looking for someone who is close by to where you live or where you work? No matter what you’re looking for, everybody pretty much wants the same outcome: a photographer with a keen eye, someone who doesn’t charge exorbitant amounts of money, and someone who lives close by. If you own or operate a photography studio like a Detroit architectural photographers, this article can be of service to you.
First of all, being good doesn’t cut it anymore, you have to have the credentials, the skill, and the experience to be hired as a photographer; the business is competitive and making your way will only become easier once you have made a name for yourself. So start off by putting together a portfolio of your very best work, only the stuff you are proud of and think that others will appreciate. Have a viewing for the public, show off your work, make yourself known. Getting the same shots of the same buildings that everyone else does, even if they are beautiful, will only help you to blend in…you want to stand out! Instead of capturing the noonday shadows on the corner of the gothic on Main Street, go out in the middle of the night under the light of the full moon, when the electric lights are burning. Taking pictures of commonplace things in new ways is always good. Make sure that your customers know that they aren’t hiring the same person everyone else is to photograph their home, make it personal, show them that you are the best, that you have the greatest eye, and that you are going to bring their house to life.
Secondly, don’t charge too much. If you’re still trying to get a foothold in the market of Detroit, for example, then lower your prices a little. Once your customer base swells, inch up your prices a little bit, you’ve earned it. Go ahead and show them you’re worth it. By starting out with crazy high prices, you’ll only scare away possible clients. Start out low and then over time give you’re superior work the price tag it deserves.
Lastly, make it apparent that you are in a convenient location, and if you aren’t, get to one. Living three hours out in the suburbs of any major city will only hurt an aspiring architectural photographer who has to commute to the city every day to document the buildings of businesses there. Plus, if you were planning on adding that commute time into the bill, that will only drive up the prices which already you should know to stay away from in the beginning. Having your office on a street where there is a lot of foot travel is also a good thing because it will bring in people who were before unreachable. For this reason, make sure that your window displays, if you have them, and your signage is eye-catching, readable, and memorable.