We have all found different ways to survive in 2020 and like every independent, you probably didn’t have a good time either, so it is necessary to know a little more about marketing for lawyers Law tutors.
Thinking of my lawyer friends, I write this article because the nightmare in Peru is not over yet.
I still remember when someone defended the idea that we had reached herd immunity by September of last year. How naivete!
Anyway, let’s see what a lawyer can do right now to improve their marketing.
- Remember you are your brand and you must strengthen it
If you want to improve your income, you must improve your brand. That’s where it starts.
Without a strong brand, nothing you do will be as good as it can be.
This is more than just updating your logo, or redesigning your website although this can be important.
Your brand is the way you want your law firm to be presented to the public. It’s part of how you get your message to your potential customers.
Many law firms practicing the same type of specialty can end up looking exactly the same , especially to those who have no experience searching for lawyers.
You know the unique value that your law firm has, but to those of us who see it from the outside, it may seem like any other law firm that is located on Santa Marta Street in Arequipa.
This is where you should use digital marketing and develop a good brand to differentiate yourself.
What makes your law firm different and better than your competitors?
You also want to build the right brand for your law firm because you want potential clients to feel like they can trust you, which, as you know, is extremely important when seeking legal help of any kind.
- Optimize your website pages with your legal specialties
You need to make sure that your website includes all the information that potential customers may need.
At your law firm, you may be able to help clients in different areas of law . Any services you can provide to people should be covered on your website and easy for users to find.
Maybe you already have a complete website that covers everything you offer, but is it completely SEO optimized ?
Otherwise, they could go to waste and all the work you’ve already done won’t pay off.
Making sure every page on your website includes valuable information about your services and is SEO friendly will help you attract the traffic you need.
Keep in mind that your law firm serves more areas than just your exact location.
Using keywords specific to your location and the locations you serve will give you a better chance of ranking high for these terms.
These long-tail keywords will have fewer people competing for them, but they will also have people who are more likely to become your customers searching for them.
- Publish content regularly
No matter what type of legal specialty you practice, you must understand that your clients are going through a serious challenge and have a lot at stake in the help they need.
According to some studies in 2020, 86% of respondents said they would use Google as their resource to search for an online lawyer in their area.
The second largest majority, 9% of respondents, said they would use Yelp reviews.
Due to the number of people searching for law firms online, you need to be prepared to show potential clients that you can help them.
The best way to do this is by writing content for your law firm’s website that answers the most frequently asked questions that your clients usually ask.
You probably already know the questions your customers are likely to have, but you should be the place they go to find the right help.
The content helps you demonstrate that you are the best lawyer or option for a law firm that they can find in the city or region and why not in Peru.
Your potential clients, those who don’t know you, want to see that the law firm they are considering has the knowledge and resources to help them.
- Use email marketing
The majority of lawyers in the city and many in the country say goodbye to their client after their consultation and never hear from them again.
They understand that if the client did not contact them, it is because they were discarded as a law firm.
And it doesn’t happen like that every time.
It happens that hours pass and doubts begin to assail you. Whatever the reason. And if you are not there to reinforce the feeling that with you they will be able to find the solution to their problem, then someone else may talk to them over the days or they may even forget about the matter for a period of time and when they return to it, they may remember. from you or not and resume your search with other law firms.
It’s important to stay in touch with your potential clients as much as you can and email is a great option.
By getting started with email marketing , you can ensure that you stay top of mind as they decide what help they need or when they will take the first step.
A newsletter is a great way to stay in touch with all the great content your law firm is creating.
Newsletters are also a great way to send your potential clients content and information related to their specific situation and keep communication personalized and close, without having to do it individually.
You should know that not all your clients need the same assistance.
Not everyone is in the same place as to whether or not they are ready to work with you.
Instead of sending all prospects the same email , segment your email list into groups.
This allows you to send your content directly to the potential customers who need it most, giving you a better chance of being seen.
Sending regular newsletters and emails doesn’t have to be a lot of work either.
Most of the time, you can use new content you’ve created, old but still relevant content that hasn’t been shared recently, and any important updates about your law firm.
- Go on social networks
Every company needs a good presence on social networks.
Think about the platforms your audience uses the most to avoid wasting time and effort on platforms that will get you nowhere.
I would suggest you consider among all these options just a couple to start:
YouTube: An exclusive channel for resolving frequent legal queries in an agile and very positive manner, can attract a large number of subscribers over time, the same ones who will want to turn to you when they need a lawyer or resolve a legal conflict.
TikTok: Relax. You won’t dance the tokotokotó, but you can give little tips and advice.
Instagram: Think about educational infographics or images of yourself with a disruptive phrase that has to do with people’s rights.
Facebook: A fan page is something that almost everyone manages. So by this means you can also take advantage of posting your YouTube videos and also periodically do a live broadcast talking about something that may interest many.
Linkedin: It is almost impossible not to have linkedin as a professional. Brands can do it too. But here at least I would suggest being on LinkedIn with a very well configured profile to be visible and convey trust.